Privacy Policy


Last Updated: August 19, 2025
Effective Date: August 19, 2025

At Frejma ApS, we take the protection of your personal data seriously. This privacy policy describes how we collect, use, share, and protect your information when you visit our website (frejma.dk) or use our services.

  1. Data Controller

    The data controller responsible for processing your information is:
    Frejma ApS
    Industritoften 31, 8660 Skanderborg, Denmark
    CVR No.: 39699095
    Email: info@frejma.dk
    Tel.: +45 54 34 86 05

  2. What information do we collect?

    We may collect the following information depending on how you use our website or services:

    • Name
    • Email address
    • Phone number
    • Address and delivery address (if different)
    • Payment information (in connection with purchases)
    • IP address and technical data (via cookies and analytics tools)
  3. Purpose and legal basis

    We process your personal data for the following purposes:

    • To deliver the products or services you have purchased
    • To send order confirmations and delivery updates
    • To handle inquiries, complaints, and support
    • To send marketing material (only with your consent)
    • To improve our website, security, and user experience
  4. Retention period

    We retain your information for as long as necessary for the purposes for which it was collected or as long as we are legally required. As a rule, we keep data for up to 5 years in accordance with the Danish Bookkeeping Act. After this, the information is deleted or anonymized.

  5. Sharing of information

    We do not disclose your information to third parties without your consent, unless necessary to provide a service or comply with a legal obligation. Examples include:

    • IT and hosting providers (e.g., simply.com, which acts as our data processor)
    • Payment and shipping solutions
    • Analytics services and marketing partners (only with consent)

    We have data processing agreements in place with all our data processors to ensure that your data is processed lawfully and securely.

  6. Cookies

    We use cookies and similar technologies for statistics, functionality, and marketing. You can read more in our Cookie Policy.

  7. Security

    We use appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or misuse. However, we cannot guarantee complete security for data transfers over the internet.

  8. Your rights

    As a data subject, you have the right to:

    • Access the data we process about you
    • Request correction or deletion of data
    • Restrict or object to processing
    • Receive your data in a portable format (data portability)
    • Withdraw consent, if processing is based on consent

    If you wish to exercise your rights, you can contact us at info@frejma.dk. You also have the right to file a complaint with the Danish Data Protection Agency.

  9. Third-party links

    Our website may contain links to third-party websites. We have no control over and assume no responsibility for the content or practices of these websites. We recommend that you read their privacy policies.

  10. Contact

    If you have any questions about this privacy policy or our processing of your data, you can contact us at:
    Email: info@frejma.dk
    Tel.: +45 54 34 86 05

This privacy policy has been prepared in accordance with applicable data protection legislation (GDPR).